More Than Roses

Editor's Pick · Slow Flowers 2026

More Than Roses

Volcanic-soil roses from our family farm in Cotopaxi. Cut to order. They open over the first week with an ascending vase life.

  • Freshness guarantee
  • Cut to order
  • Our farm in Cotopaxi

What people say

Loved by people who buy flowers for themselves

Kylee · Ocean Mist Verified buyer

I would definitely order again

They arrived absolutely beautiful. They were full, vibrant, and even better than I expected. The packaging was clearly done with care, keeping the arrangement fresh and protected. The flowers lasted a long time, which made them even more enjoyable.

Three thousand meters up, on the eastern slope of an active volcano.

Our farm in Cotopaxi

Three thousand meters up, on the eastern slope of an active volcano.

AS FEATURED IN

Backed by our farm

What we stand behind

We own the farm in Cotopaxi. Every bunch is cut to order, hand-graded by our team, and guaranteed to arrive ready to open.

Freshness guarantee

If your roses arrive damaged, send a photo and we'll credit at least 50% off your next order.

Our promise

Single-origin, farm-verified

Every stem comes from our farm in Cotopaxi. No partner farms, no anonymous sourcing. The farm is the cert.

3,000 meters

Hand-graded by our team

Every bunch is inspected at the farm and again before shipping. If it doesn't meet our bar, it doesn't ship.

Quality checked

The science of the farm

Why a Cotopaxi rose is different

Four conditions that don't exist anywhere else.

3,000m

Altitude

Grown on the slopes of Cotopaxi, one of the world's highest active volcanoes.

12 hrs

Direct Sun

Intense perpendicular sunlight daily in a dry temperate climate, driving powerful photosynthesis for richer color and stronger blooms.

Mineral

Volcanic Soil

Sandy loam packed with nutrients, offering perfect oxygenation and water absorption for exceptional root health.

Superior

Vitality

These unique conditions create roses with deeper colors, larger blooms, and outstanding vase life.

The difference

Why our roses outlast grocery flowers

Flora & Fire Grocery store
Where they are grown. Our single farm in Cotopaxi, Ecuador, at 3,000 meters Anonymous global sourcing
Time from cut to door. Harvested the morning of shipment, never warehoused Warehoused for days before sale
Growing conditions. Volcanic mineral soil, 12 hours of equatorial sun Greenhouse-grown, climate-controlled
How they arrive. In partial bud, opening over the first week Already fully opened on arrival
Who handles them. Direct from the farm that grew them Several middlemen between farm and you
Fresh roses every two weeks, like clockwork.

Wellness subscription · Save 20%

Fresh roses every two weeks, like clockwork.

A subscription of our large-head varieties, rotated monthly. Designed for the home, not the occasion.

Save 20% on every delivery. Welcome kit on us with your first box ($135 value). Skip or cancel anytime.

Start a subscription

From the box

How to care for your roses.

Five steps. Pulled straight from the care card inside every box.

  1. Fill the vase

    Fill the vase

    Cool water. Add the flower food packet from your box and stir until it dissolves.

  2. Trim the stems

    Trim the stems

    Sharp scissors. Cut each stem at a 45-degree angle for better hydration.

  3. Strip the lower leaves

    Strip the lower leaves

    Anything that would sit below the waterline comes off. Remove the brown outer guard petals too.

  4. Place and hydrate

    Place and hydrate

    Set the roses in the vase. Let them hydrate for a few hours before you move them.

  5. Keep them cool

    Keep them cool

    Cool spot, out of direct sun. Trim and change water every few days. A few ice cubes buy you extra time.

Flora & Fire team at the farm in Cotopaxi
Our team at the farm in Cotopaxi

About our team

The people behind every bunch

We are a young, passionate team from Cotopaxi, Ecuador, united by a simple yet powerful vision: to reconnect people with the beauty and rhythm of nature. For us, roses are more than just flowers. They are a celebration of wellbeing, mindfulness, and balance, a way of life we live and breathe every single day on our farm. From the volcanic soils of Cotopaxi, with love.

Mario R Vicente

Mario R Vicente

Founder

Gabriel Maldonado

Gabriel Maldonado

General Manager

Lordan Jiménez

Lordan Jiménez

Lead Agronomist

Grazia Piana

Grazia Piana

Designer, Social & Content

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@theflorafire

Ready-to-enjoy Ecuadorian volcanic-soil roses for intentional living.